Kiva
Micro-lending Platform
Kiva, a non-profit organization that empowers low-income entrepreneurs worldwide through microloans, approached us, seeking to improve their checkout process.
Client
Kiva
Services
Visual Design UI & UX Design
Industries
Banking, Microfinance, Philanthopy
Date
June 2023
Most of their users were providing loans, but the company struggled to make a profit since their profits only came from optional add-ons during the checkout flow. We reimagined the user journey, focusing on optimizing the flow to make it easier for users to quickly add recurring donations alongside their loans by enhancing usability and simplifying key interactions.
Our team was able to provide Kiva with three optimization options which helped to enhance their checkout process and to bring attention to their other product offerings.