AI writing support to improve petition completion rates
Design optimizations for a global petition platform; integrating AI assistive functionality to help users complete petitions.







I partner with municipalities, SaaS companies, and mission-driven organizations to deliver user-centered digital products with measurable impact.
Design optimizations for a global petition platform; integrating AI assistive functionality to help users complete petitions.







A ground-up behavioral threat assessment platform for K-12 schools, integrating data-driven insights with async communications to help staff quickly document, assess, and respond to student behavioral concerns.







Comprehensive optimization of an existing school security assessment platform, redesigning UI patterns and streamlining workflows to simplify security assessment procedures and compliance documentation management for K-12 school staff.







A 0-1 site design for a state-pride brand, creating a premium shopping experience that communicates eco-conscious values with seamless product flows, and a cohesive design system.







Website modernization for an ed-tech startup offering solutions for K-12, optimizing the marketing site to clearly communicate offerings, showcase client success stories, drive conversion and improve information architecture.







A checkout flow optimization for a premium supplement brand, implementing strategic upsell patterns, streamlining the purchase experience through enhanced visual clarity, and establishing a cohesive design system to improve average order value and strengthen brand differentiation in the competitive supplement marketplace.







A comprehensive website redesign for a non-profit facilitating ocean-based climate solutions, transforming a text-heavy site into a visually engaging platform that clearly communicates organizational goals, showcases global impact, and improves information discoverability through optimized navigation and SEO improvements.







Don Fils
Principal Designer
A senior product design partner for startups, mission-driven orgs, and municipalities. I help launch products fast, establish strong visual identity, and advise on scalable practices.
“Don did great, helped us with a difficult product page redesign. On top of the deliverables he gave some solid advice we will use as our next steps. Thanks Don!”

Ralph KitUX Designer, Clearly