Change.org
Petition and Social Justice Platform
Change.org is a platform which allows users to create and sign petitions in an attempt to advance various social causes by raising awareness and influencing decision-makers.
Client
Change.org
Services
Visual Design UI & UX Design
Industries
Non-profit, Technology
Date
January 2023
We conducted design optimizations for Change.org by developing a dedicated landing page, a ChatGPT intergration and building an AR filter. The landing page was created to channel users toward petitions related to women's rights on the platform. We also worked on an early integration of OpenAI's ChatGPT API. Research revealed that 83% of users failed to complete their petitions due to the extensive content requirements for submission. To address this, we implemented optimizations incorporating ChatGPT into the petition writing flow. Users provided the specific details and ChatGPT provided a well written petition using tried and true methods that the user could edit (if needed), and approve before launching. The AR filter was created to help facilitate the sharing of a petition on social media once completed.
Feedback from users highlighted the app’s ease of use, reliability, and the valuable insights it provided into the many issues that are not getting the proper attention, further cementing Change.org's position as a leader in the social justice space.